PITCH EVIDENCE BRIEF
Example Circular
Audience: Technical design partners
One-line description: A fictional service helping repair studios track reusable components.

1. Problem
Repair studios reconcile component records across tools.
Evidence: Interview notes required
Status: draft; owner: Founder

2. Customer
Independent repair studios are the initial audience.
Evidence: Target-customer hypothesis
Status: draft; owner: Founder

3. Solution
One source-linked component register.
Evidence: Local demo
Status: draft; owner: Engineering

4. Workflow
Import, review and export records.
Evidence: Walkthrough recording needed
Status: draft; owner: Engineering

5. Product
A local demonstration exists.
Evidence: Demo location
Status: draft; owner: Engineering

6. Alternatives
Manual spreadsheets are one alternative.
Evidence: Competitor comparison required
Status: draft; owner: Founder

7. Differentiation
Review flags retain source context.
Evidence: Test report needed
Status: draft; owner: Engineering

8. Market
Initial niche size remains to be researched.
Evidence: No market-size evidence yet
Status: blocked; owner: Founder

9. Traction
No paid customer traction is claimed.
Evidence: Sales log
Status: draft; owner: Founder

10. Economics
Pricing remains a hypothesis.
Evidence: Interview and cost study needed
Status: draft; owner: Finance

11. Roadmap
A supervised export pilot is proposed.
Evidence: Milestone plan
Status: draft; owner: Engineering

12. Discussion
Seek feedback on the import-review workflow.
Evidence: Workshop agenda
Status: draft; owner: Founder

Open questions:
Which export schema matters first?
Which output would save a reviewer time?

“Verified” records an operator decision, not independent verification.