Sample inputs
Sample working view
SKUs modeled3
Average contribution$10.23
Return assumption5%
Acquisition / order$8.00
3 sample rows
| SKU | Ticket price | Expected net revenue | Expected costs pre-ads | Contribution after ads | Contribution margin | Break-even acquisition |
|---|---|---|---|---|---|---|
| Ceramic mug | $38.00 | $36.10 | $17.79 | $10.31 | 28.6% | $18.31 |
| Desk tray | $55.00 | $52.25 | $26.30 | $17.95 | 34.4% | $25.95 |
| Notebook set | $24.00 | $22.80 | $12.37 | $2.43 | 10.7% | $10.43 |
Read the sample report
UNIT ECONOMICS Tax-exclusive revenue = displayed price / (1 + included-tax rate). Expected revenue = net revenue × (1 - return probability). Costs include all landed product cost, outbound shipping, gross-price transaction fee, flat fee and expected return handling. Contribution subtracts the acquisition cost. Break-even acquisition is expected net revenue less pre-ad costs. Conservative assumption: product cost, outbound shipping and original transaction fees are not recovered after a return. Change the input model only with evidence from your own operations.
Tax rate is a user assumption, not jurisdiction-specific tax advice. Discounts and subscriptions are outside this version.