Sample inputs
Sample working view
Customer Lifetime22.22 months
LTV : CAC Ratio4.89x (Healthy)
Monthly MRR Leakage$1,125.00
1% Retention Value$22,692.63
12 sample rows
| Timeline | Status Quo MRR | MRR Lost / Mo | Optimized MRR (-1% Churn) | Monthly MRR Gain | Cumulative Bank Cash Gain |
|---|---|---|---|---|---|
| Month 1 | $27,340.00 | $1,125.00 | $27,590.00 | $250.00 | $250.00 |
| Month 2 | $29,574.70 | $1,230.30 | $30,089.35 | $514.65 | $764.65 |
| Month 3 | $31,708.84 | $1,330.86 | $32,501.22 | $792.38 | $1,557.03 |
| Month 4 | $33,746.94 | $1,426.90 | $34,828.68 | $1,081.74 | $2,638.77 |
| Month 5 | $35,693.33 | $1,518.61 | $37,074.68 | $1,381.35 | $4,020.12 |
| Month 6 | $37,552.13 | $1,606.20 | $39,242.07 | $1,689.94 | $5,710.06 |
| Month 7 | $39,327.28 | $1,689.85 | $41,333.60 | $2,006.32 | $7,716.38 |
| Month 8 | $41,022.55 | $1,769.73 | $43,351.92 | $2,329.37 | $10,045.75 |
| Month 9 | $42,641.54 | $1,846.01 | $45,299.60 | $2,658.06 | $12,703.81 |
| Month 10 | $44,187.67 | $1,918.87 | $47,179.11 | $2,991.44 | $15,695.25 |
| Month 11 | $45,664.22 | $1,988.45 | $48,992.84 | $3,328.62 | $19,023.87 |
| Month 12 | $47,074.33 | $2,054.89 | $50,743.09 | $3,668.76 | $22,692.63 |
Read the sample report
SAAS RETENTION, COHORT LTV & LEAKAGE AUDIT Current Operating Metrics: $25,000.00 MRR at $99.00 ARPU with 4.5% monthly user churn. Unit Economics & Unit Lifetime: - Average Customer Lifetime: 22.22 months before churn. - Customer Lifetime Value (LTV): $2,200.00 vs CAC of $450.00. - LTV-to-CAC Ratio: 4.89x (Exceeds standard 3.0x SaaS health benchmark). - Monthly Recurring Cash Leakage: $1,125.00 per month evaporates from baseline churn. Compounding Impact of a 1.0% Retention Improvement: Reducing monthly churn by just 100 bps (to 3.5%) adds $3,668.76 to Month 12 MRR and injects $22,692.63 in net cumulative cash into the company bank account over the next 12 months.
Calculations assume constant ARPU and linear monthly acquisition. Expansion revenue, reactivation, and multi-tier pricing are modeled as blended averages.